Audi made the error of marketing feminist values to be a marketing marketing campaign without the need of examining their imbalanced gender ratio at the exec. stage. This resulted in mass backlash and resistance from their clients. Aud(i)acious.   Social stress in team settings has long been recognised to influence people today into conforming t… Read More

Humor and empathy: no matter whether through humorous commercials or intelligent social websites posts, humor will make manufacturers much more approachable and memorable. Empathy, on the other hand, signals to customers which you “get” them and that you choose to’re on their facet. People don’t get from manufacturers they don’t rely on… Read More